Why Frozen Is Still As Big As It Is

Ahhhhh Frozen, home of the beloved Elsa and Anna. Truth be told, every single person on this planet knows what Frozen is. They may love it, they may hate it… but it is here to stay. When Frozen came out in November of 2013, it took the world by storm. Elsa dresses were sold out for almost a year straight, stores would have to hold raffles to determine who would get the dresses that came into stock. It was madness! Elsa and Anna’s meet and greets became the most coveted attraction for any Disney goer, the line reaching 6 hours at a time. Yes that is correct, I saw it with my own eyes, SIX HOURS. Let It Go was heard around the world, in every language you could think of. Elsa and her sister Anna became some of the most identifiable and relatable characters Disney has ever produced to date.

If you go to a Disney park today, Frozen is still a huge influence. It is included in shows, parades, fireworks, new entertainment, rides, and even a new land coming to Hong Kong Disneyland completely dedicated to this fandom. But whenever I hear of Frozen additions, all I hear is the echoing of complaints from people who are “sick of Frozen and want it to die” or “Disney only wanting to make more money”... hello people, of course they are going to capitalize on the biggest success of their animation history!! Who in their right mind wouldn’t do it? But let me point something out to you real quick:

In order for something to be such a success, we as a society have to support it. Disney’s demographic is not adults, not teenagers, it is children. That is who they want to target within their parks, they are quite literally the most “family-friendly” theme park that exists. When Disney makes a decision, they do not do it lightly. They are thought through, analyzed, changed probably 100 times before that decision is implemented. Why is Frozen still as huge as it is in the parks? Because they are targeting children!!! Surprise right?

Think back to your childhood… what Disney character did you relate with? Who did you admire and watch their movie every single chance you could? Maybe Ariel, Belle, Mulan, Hercules, Meg, etc… but there was someone you couldn’t help but love. Elsa and Anna are this new generations Ariel (or insert your favorite character there). There was a six hour line to meet the Frozen sisters because it was a little girl or boys dream come true! Frozen has become an immortalized Disney classic. It is not changing any time soon, it will never leave us. So embrace the message that Elsa and Anna are singing and try to understand that Disney is making children's dream come true by filling Disney parks with a movie they know, they love, and they relate to. And before you decide to scream “Bring Aladdin back, Frozen sucks” in the Hyperion theater again, learn some manners and LET IT GO.